AI Content Footprint

Every AI image has a power bill.

Making a picture or a video with AI uses electricity, releases carbon and uses water to cool the computers. This site shows how much — in things you can picture, like phone charges and water bottles. Every estimate is a range, every range has a source.

Start here

What would you like to know about AI’s footprint?

Pick one. You can look at the others afterwards.

Why this matters

  1. 01

    It adds up

    One image is small. Millions a day, every day, are not — and that is how AI is being used now.

  2. 02

    It is invisible

    The electricity and the cooling water are spent far away, in data centres. Nothing on your screen shows it.

  3. 03

    Choices change it

    Which tool you pick, how big you make it and where it runs can move the number many times over.

This is not here to make anyone feel guilty. It is here so a decision about AI can be made with the numbers in view. Why this exists →

Want to go further?

Take me to the Playground →Type a question and see how much each chatbot would likely write to answer it.Take me to reduce my footprint →Practical changes anyone can make, from everyday habits to technical tweaks.